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Application:  Market Leadership

An influential medical society wishing to enable its subject matter experts (SMEs) to communicate medical developments to its physician members chose Nexcerpt for its proactive search technology, and for its effortless annotation and publishing functionality.

Nexcerpt automatically monitors both external data sources and proprietary/internal medical data sources for relevant new developments. When Nexcerpt identifies new information, it updates the appropriate SME Nexcerpt accounts. These experts then review the information, decide on the appropriate recipients (typically by medical specialty), and annotate regarding implications of the findings.

The recipients of these communications benefit from receiving timely and educational data. Not only are they freed from the time-consuming burden of searching for and interpreting new medical developments, but also they enjoy peace of mind knowing that they will not miss important new developments. In turn, the medical society benefits by providing an indispensable member service.

By identifying and sharing important and time-sensitive medical information, the medical society is better able to:

Recruit new physicians and retain current members, thereby increasing revenue and influence.
Demonstrate expertise and provide value-added information to its physician constituents.
Save members from a time-consuming, constant task of scanning for new developments in narrow specialties.
Provide peace of mind to its members that important developments are not overlooked.
Ensure high-quality patient care by keeping member physicians up-to-date with new research findings.

pdf You may view a pdf version of this document which includes sample output and further details.

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